| Solar Products and Project Sales September 2007 to current CleanTech Marketing specializes in the sales and marketing of solar products and commercial projects Responsibilities: Product sales and marketing » Establish, develop and manage sales relationships with new solar project developers,integrators, and distributors » Generate and develop leads and qualify prospects, through cold-calling and other lead generation activities » Developing and presenting customer focused product and service presentations » Gather market intelligence from installer partners » Develop product collateral and marketing activities to support sales » Maintaining up-to-date knowledge of competitive solar industry and technologies Responsibilities: Project sales » Selling large-scale commercial solar projects Manage and coordinate all phases of the sales process including solar power system sizing and design, preparation of proposals and presentations, site evaluation, contract preparation, and follow-through SolarCity The largest residential solar installer California: Partnership » Built and managed a comprehensive sales pipeline for SolarCity valued at over $25 million in less than 12 months » Sold to mid to large commercial customers through solar PPAs/structured finance and net energy metering projects, » Created and implementing a solution selling approach - from targeting, lead generation, account mapping through qualification, propose and close - delivering value across all phases of the sales cycle » Analyze opportunities, refine strategy for projects with SolarCity » Performed disciplined discovery and needs analyses with senior level prospects to uncover needs and buying processes » Created customized proposals that accurately define needs, pricing, requirements and timelines GoGreenSolar Solar products distributor » Developed company’s sales and marketing programs and sold solar products to installers around the world Easy-Roof Solar Racking » Developing and executing sales and marketing for the US market targeting solar installers » Recruiting and managing day to day communications with channel partners customers » Training installer partners on company products Sales and Marketing Specialist October 2002 to August 2007 Responsibilities » Developing and implementing sales and marketing programs for clients in tech, media and telecom Accomplishments » Built and managing a comprehensive sales pipeline to analyze opportunities, refine strategy, and forecast sales » Prospected new business through strategic marketing, cold calling, and networking » Performing disciplined discovery and needs analyses with senior level prospects to uncover needs, pain-points, buying processes and goals » Created customized proposals that accurately define needs, pricing, project requirements and schedules » Lead contract and fee negotiations and closed sales » Built referral sources (vendors, clients, alumni, staff) to uncover and secure appointments with new potential sales targets » Set up local office and business infrastructure » Grew the firm's sales by 300% Account Executive Worldwide Brands June 2001– Sept 2002 Responsibilities: Consumer products marketing and account development » Managed day-to-day account and client relationship with the Coca-Cola Company » Developed and managed global marketing programs (Radio, Print, TV, Internet and Outdoor) » Wrote proposals and prepared new business presentations » Closed additional business valued at over $2mm in new projects Marketing and Sales Associate Dec 1997 Nov 1999 Reported to CEO Developed and executed marketing campaigns, tracking spend and return on investment » “What Happened” Documentary on the perils of the.com industry February, 2002, » Global Marketing Innovation Award, Code Red Mountain Dew » Industry Expert Quotes, “The Industry Standard” » Guest speaker: Greater Harlem Business Development Organization » Big Brothers Big Sisters » Oxford College of Emory University, Political Science 1996 Planned and executed marketing programs with consistent messaging and brand image across print, online, sales collateral, tradeshow, PR, outdoor, field, broadcast and direct mail Developed annual and quarterly marketing plans including demand generation strategies, customer retention programs and thought leadership initiatives to achieve sales goals Handled full P&L responsibility for marketing programs including budgeting, forecasting and ROI Developed and monitored success metrics for all marketing programs including CPC, CPM, cost per lead and cost per customer Developed product pricing, positioning and target market segmentation Developed and managed consumer and business-to-business lead generation programs Marketing and Camaign Analysis Developed market and customer research programs through focus groups, surveys and industry trends Conducted competitive analysis Conducted market segment analysis Conducted product positioning and messaging analysis Database Marketing and Customer Relationship Management (CRM) Developed and managed company marketing databases and lead lists Setup CRM sales tracking systems thought custom integration and SalesForce.com Tradeshow Experienced in tradeshow planning and participation Produced promotional materials including booth design, displays, graphics and product demos Managed the shipping, receiving and setup of complete tradeshow equipment Broadcast Wrote and produced 10 commercials airing on TV, the web and in theaters internationally Produce longform promotional videos Public Relations Developed and managed PR campaigns and managed outside PR firms |
CLEANTECH MARKETING
CATALYST BUSINESS
DEVELOPMENT
OGILVY & MATHER
ADVERTISING
MERCURY SEVEN WEB
MARKETING SOLUTIONS
ACHIEVEMENTS AND
RECOGNITIONS
VOLUNTEER
EDUCATION
CATALYST BUSINESS
DEVELOPMENT
OGILVY & MATHER
ADVERTISING
MERCURY SEVEN WEB
MARKETING SOLUTIONS
ACHIEVEMENTS AND
RECOGNITIONS
VOLUNTEER
EDUCATION
Seddu Eugene - Solar Sales and Marketing Specialist